The " Ending Cent Value" simply refers to the price ending. Typically, product prices end in .99, .95. 49, .47 etc. Price ending is closely related to psychological pricing, which is a marketing strategy based on a theory that certain prices have a higher psychological impact on consumers than others. For instance, your brain perceives $2.99 and $3.00 as different values. It will see $2.99 as $2.00 so it is still cheaper than $3.00. Whereas your brain will perceive $2.59 and $2.60 the same. If you are interested in psychological pricing, simply do a Google search and you will find many interesting research and articles about it. 

To make it easy, Shopzie allows you to set a default price ending or ending cent value for the products that you publish to your store via the Shopzie Chrome Extension. You can set a default ending cent value for the product sell price and the compare at price. 

To set an ending cent value:

1. Go to Settings.

2. At the top where you set the pricing markups, enter in the desired ending cent value in the ending cent field box. You can simply enter the two-digit number (i.e. 95, 90 etc.) without adding the decimal beforehand.

3. Once you're done, click "Save". 

Please note: If you do not specify an ending cent value, the product prices will be result of the price makeup calculation. 

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